WWE Superfans

2K Sports

Facebook application to promote the launch of 2k Sports new wrestling game W2K14.

WWE Superfan quote

The Task

We had to create a Facebook competition using the assets provided by 2K Sports but make it more interesting than just a give away.

WWE Superfan app

The Solution

To sort the real fans from the fair weather ones we pixelated big events in WWE history that only real loyal followers would know and asked them to identify who was in the picture and what was happening. The scenes were supplied from the makers of the game. Then as time went by we gradually unpixelated the pictures to reveal the whole scene.

Pixelated picture