A campaign for Panasonic which asks the question of whether DSLR’s are still needed in response to the dawn of modern mirrorless options.
Panasonic’s latest mirrorless camera was about to be released and they wanted an
innovative way to get people talking about their new product.
It was going to be my job to come up with the art direction and campaign
visuals that would accompany the creative solution.
I designed a simple but familiar interface that users would instantly know how to interact with.
The search bar made up the whole header and directed users to search for DSLR
related searches which would simultaneously display suggested results.
The page would then throw back a stream of results which had been collated from around the web on the subject.
The website would then let people engage in conversation about their own personal views on the subject.
There was a late minute name change to contend with but I think the new name helped to create a more conversational feel.
#WhyDSLR by @PanasonicUK is this week's 'Campaign of the week' with it's ingenious Google search queries giving an insight to their product!