Social campaign to find a male 5-a-side football team to take on Brazil’s female champions.
As part of Strongbow’s “Earn it” campaign they wanted to create an event
that would get people talking and sharing.
My role was to design the look and feel for the campaign and the
Facebook sign up app that would accompany the campaign.
It had to appeal to the male only audience which this competition
was aiming for. As it was meant to be a talking point at the pub the
app also had to be responsive as guys would likely share it with their mates when out socialising.