Neyber are a Fintech company based in London who have an innovative solution to offering safer and lower risk loans. People needing loans are generally struggling and can find themselves in trouble when making repayments. Neyber offer loans via employers work place benefits which in turn reduces risk and repayment interest.
Neyber wanted to create a sign up process and financial hub to reflect their business philosophy. It had to be friendly, inclusive and simple. Working with the in-house team and their user researching findings it was decided to break up the sign up questionnaire into separate screens that users would navigate through in a sequential flow. The benefit of this was it makes the long and daunting web form into something far more manageable and in turn makes the user less intimidated by seeing all the input fields that were required at once.
A friendly and less-formal tone of voice was used to help users navigate through the process which was also supported by some subtle and nonintrusive animation. This gave the UI a slick web-app feel which builds confidence in the product and also gave solid feedback to the user that their data submission was being received as they progressed.
A huge part of Neyber’s strategy is to also educate customers about better financial wellbeing. Along with loans they wanted customers to know about how to be responsible with repayments. To do this we designed and built the Financial Wellbeing hub with free and exclusive content curated by in-house financial experts. The aim was to design a website that could help educate users about a whole range of mystifying financial situations. The challenge was how to make it interesting and not feel like a basic blog.
The idea behind the layout and navigation of the Financial Wellbeing hub was to replicate a news or lifestyle website approach. This helped to make the content feel fresh instead of a linear feed. It is interspersed with an interactive ‘Like’ feature which helps surface popular articles and suggested content based on user preferences which can also be set via a control panel.
Content is split into broader categories which users can drill down in to for more focused articles. Along side the articles we also created widgets with which users could interact with. The aim of these was to create a toolbox of mini applications that could help educate and support customers in their own financial situation.