Invictus Games coverage

Jaguar

Live social media coverage from the 2014 Invictus Games to help promote the event through the main sponsor’s media channels.

Invictus quote

The Task

Create a look and feel to work with the existing ‘Ready’ campaign by Spark44 that would tie it into the Invictus Games event. The design had to be able to deal with any kind of content from photographers or stock sites at the drop of a hat maintaining the same tone of voice throughout.

During the event the designer would then work with the client and account team while sitting in the stands to distribute live, sharable content of results and timings as they happened across the various Jaguar social channels.

Photo effects

The End Result

The design solution was very flexible and easy to use even while sitting in the stands as the Foo Fighters closed the whole event. The Jaguar campaign generated the most conversation and engagement around the event and even sent the athletes large scale print files of the content we produced as they competed in their events. I feel very honored to have been able to contribute to a very worth occasion.