A Facebook application for Bulmers where followers can win Bulmers prizes based on competition entries.
To mark the annual harvest of the Bulmers apples in Hereford Bulmers wanted to raise
awareness about where they actually get their apples from. Alongside this it would
increase Facebook fans by drawing people to the page.
I was tasked to come up with the design and the look and feel for the campaign.
The campaign would obviously be placed on Facebook and need to be fun and
engaging as the whole tone of voice for the campaign was very tongue in cheek.
Each week a new challenge would be set giving a silly way that apples could be
knocked off the tree. The Facebook users would then have to guess how many
kilograms of apples they think would be collected afterwards from the Hereford ground.