A Facebook application for Bulmers where followers can win Bulmers prizes based on competition entries.

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The Task

To mark the annual harvest of the Bulmers apples in Hereford Bulmers wanted to raise awareness about where they actually get their apples from. Alongside this it would increase Facebook fans by drawing people to the page.

The Solution

I was tasked to come up with the design and the look and feel for the campaign. The campaign would obviously be placed on Facebook and need to be fun and engaging as the whole tone of voice for the campaign was very tongue in cheek.

Each week a new challenge would be set giving a silly way that apples could be knocked off the tree. The Facebook users would then have to guess how many kilograms of apples they think would be collected afterwards from the Hereford ground.

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