Bulmers wanted a new portal for their customers to go to that would instantly inform them of the
latest campaigns and events. It needed to be fresh and modern to appeal to their younger target
audience of cider drinkers and direct them to the latest promotions.
To keep it engaging and fun, user-generated content was used to bring the page to life
and draw in up to date posts. However with the knowledge that there would be many different
campaigns further down the line the UI was kept clean and simple so it could be quickly reskinned if necessary. The website is also fully
responsive and built to be mobile first.