New Bulmers socially-led website which aims to provide users with the latest information, updates and activities, which reflects the brand’s “Live Colourful” positioning.

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Responsive examtple

The Task

Bulmers wanted a new portal for their customers to go to that would instantly inform them of the latest campaigns and events. It needed to be fresh and modern to appeal to their younger target audience of cider drinkers and direct them to the latest promotions.

User generated content

The Solution

To keep it engaging and fun, user-generated content was used to bring the page to life and draw in up to date posts. However with the knowledge that there would be many different campaigns further down the line the UI was kept clean and simple so it could be quickly reskinned if necessary. The website is also fully responsive and built to be mobile first.