Heineken wanted to demonstrate that there really is only
a few basic ingredients that go into making beer and lager.
Many people believe that there are lots of nasty chemicals
and addatives that are used however the process is actually very
I decided to hero each of the individual ingredients
while educating the user about the process they went
through. I used parallax to give the website the story
telling quality it needed whilst making the ingredients
look as natural as possible.
I was the lead designer and was the main lead for the creative direction.
Kristina Matiovic was brought in to create the 3D barley piece.
Nyall Cook wrote the copy and helped me come up with the initial creative direction.